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This web site states the following, "Helping organizations and individuals increase their performance." We noticed that the web page also stated " The Pacific Institute Canada delivers customized solutions that empower organizations and individuals to improve performance and reach their full potential." It also said " No matter who you are, your goals are within your reach. Guiding leaders and organizations of all sizes to develop the shared vision and skills to achieve new levels of success. Creating lasting change that starts on the inside and works its way out." The header had Potential Realised as the highest ranking optimized keyword. It is followed by Solutions, Education, and Corporate which isn't as ranked as highly as Potential Realised. The next words ca.thepacificinstitute.com uses is Success. Excellence was included and will not be seen by web crawlers.